Search Engine Optimization (SEO) is the practice of optimizing websites and online content to improve their visibility in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by ranking higher in search engines like Google, Bing, or Yahoo for relevant search queries.
SEO is an ongoing process that requires continuous monitoring, adjustments, and adaptation to changes in search engine algorithms and user behaviours. It is essential to adhere to ethical SEO practices (known as "white hat" SEO) to avoid penalties from search engines and maintain a website's long-term health and visibility. At Two Media Tech, we have group of experts who significantly improve a website's organic traffic and online visibility over time.